- Messaging continues to evolve
as the number 1 used service – whether that is through SMS,
non-SMS messaging apps, or in contextually-specific circles. SMS as
a medium will continue a slow decline, worldwide as a P2P channel. In
the United States, overall SMS traffic will drop slightly (no more than 3%
Year over Year) mostly due to larger iOS market share (iMessage effect).
⇒メッセージングサービスは引き続き進化し続ける。が、iOSのシェアが減るにつれて通信トラフィックも減っていく（3%以上） - Messaging as a consumer
engagement channel, including SMS will remain a bright spot with more
growth as consumers realize the benefits of simple notification messages. Other channels
(e.g. push notifications, mobile wallets [e.g. Passbook]) will be used
more intelligently by marketers to reduce push-notification fatigue that
many smartphone users experience.
⇒メッセージングサービス（SMS含む）は、シンプルな通知として利用される。プッシュ通知やパスブックのようなモバイルウォレットにも関連する通知サービスも、多くのスマートフォンユーザーの通知疲れを減らしていくだろう - Contactless payments will grow
substantially in 2015, with dozens of retail chains launching NFC
Point-of-Sale support to benefit users of Apple Pay, Google Wallet,
Softcard and other similar payment initiation solutions – not only in the
United States, but in many markets around the world. In top markets, usage
among enabled smartphone users will top 15% by year-end. The
alternative, CurrentC will launch; however, several retail chains will
drop out of the Merchants Consumer Exchange (MCX) in favor of NFC
supported solutions. Square will deliver Apple Pay compatible solutions in
2015.
⇒NFCによるPOSサポートが実現し、小売り業界でもモバイルペイメントが安定導入が始まる。Apple Pay、Google Wallet、Softcardのようなものが先陣（米国だけではない）。SquareはApple Payと連携されるようになる。 - More messaging consolidation in
store for 2015. One or more of the independent non-SMS messaging providers
will be acquired by a non-messaging company. The benefits of
social messaging will be too much to ignore for the rest of this decade.
Starting in 2015, more contextually-specific online solutions will include
various styles of P2P messaging – all with specific benefits for mobile
users.
⇒メッセージングアプリベンダの更なる買収劇。Whatsappのように。今まで以上に無視できないビジネス、サービスであるメッセージングサービスは、これまで以上にモバイルユーザーにとって重要になるだろう。 - As privacy and security
concerns are belayed, more marketing and analytic solutions will be able
to use anonymized mobile meta-data to provide unprecedented views on
consumer engagement and behavior through mobile device usages. This will lead to
more targeted and less intrusive consumer engagement through mobile by
using new and innovation solutions such as beacons, messaging, and
location-enhanced apps. All of this data (truly “big data”) will help
retailers, marketers, and even MNOs have much better, more reliable
visibility into what consumers are doing.
⇒セキュリティとプライバシーは常に結びついている、今後さらにビーコンやメッセージングサービス、地理情報などの情報における匿名性での利用が増えるだろう。 - Mobile device OS rankings will
not change appreciably in 2015. Android, iOS, and
Windows will remain in the top 3; however, Tizen and Firefox will eclipse
Blackberry. As the iPhone 6/6+ continues to grow, global iOS market
share will grow up to 5 percentage points and drop slightly by year-end.
⇒モバイル端末とOSのランキングにそう変化は無い年だろう。TizenとFirefoxはBBを買収する。iPhoneも引き続きシェアを伸ばす。 - The current wearable glut will
begin to filter out the winners from losers. Apple Watch will do
very well
– popular variations will sell out and the Apple Watch will become a new
platform for a variety to innovative solutions. Headlines will be
made. Other, less functional or very function-specific wearables
will quietly disappear. One or two Apple Watch primary rivals will emerge.
These “watches” and wristbands won’t just be for fitness anymore.
⇒ウェアラブル端末への過剰な期待。Apple Watchも人気となり、新しいデバイス/プラットフォームの仲間入り。逆に、消えていくウェアラブルデバイスも多数出てくるだろう。 - LTE network deployments will
top 450 operators by year end, with over 250 networks available for LTE
Roaming.
By year end, there will be more than 80 networks, worldwide that will have
deployed LTE Advanced. Many European operators will abandon premium
pricing for LTE networks – instead bundling all 3G/LTE into one data rate
plan.
⇒LTEネットワークの普及。2015年末までに、80ものLTEネットワークが確立する。LTE-Advancedも。 - Blackberry will show some
growth in 2015. If they are not acquired (notwithstanding the
Samsung / Blackberry rumors as I write this). Apple will introduce
their annual upgrades to the iPhone 6 devices (the 6s / 6s Plus?), which
will help people move from iPhone 4/5 to 6/6+. Samsung and other
Android stalwarts won’t be left behind. Even Sony may come back
strong.
⇒BBの成長。彼らが買収されない場合。Sonyはちょっと良くなるかも。よくわからん。 - Mobile networks will play an
increasingly important role in the Internet of Things (IoT) solutions – from specific
network access support to SIM-enabled devices. Apple HomeKit will
shake up the fragmented connected home/home automation marketplace;
however, other solutions will help bring some interoperability into the
picture enabling HomeKit to support various home automation standards such
as Z-Wave, Insteon, and others.
⇒モバイルネットワークはIoTにおける重要な役割。AppleのHomeKitのようなホームオートメーションに必要なIoTだったり、Z-WaveやInsteonだったり。
あんまりおもしろくなかったーw